A Comprehensive
Case Study on Inovatyv’s Brand Refresh

Our own website, Inovatyv Labs underwent a huge number of changes past weeks, the website underwent a huge shift from a design agency to a sustainable blockchain company.

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Comprehensive Case Study on Inovatyv's Design Overhaul

Our own website, Inovatyv Labs underwent a huge number of changes past weeks, the website underwent a huge shift from a design agency to a sustainable blockchain company.

View Case Study

Problem Statement

The crux of the issue lay in the inability of Inovatyv's old website to effectively showcase their modern approach to sustainable blockchain technologies. Despite being at the forefront of innovation in the industry, the outdated design failed to capture the essence of their groundbreaking solutions, leaving a significant gap in effectively communicating their unique value proposition to potential clients and stakeholders.

Project Overview

Inovatyv's website redesign embodies a strategic fusion of design thinking and a deep commitment to sustainability, green energy, and innovative blockchain solutions. Extensive research guided the creation of a visually striking website, featuring a refreshing color palette and authentic imagery. Iterative testing ensured a seamless and intuitive user experience, setting a new benchmark for excellence in the industry.

Tools used

Skills

Information Architecture
Wireframes
Design for Dashboard
Design for Website
Prototyping

Design Thinking Process

Our Problem

Understand Inovatyv's core values and goals for website redesign to align effectively.

Objectives

Define design goals emphasizing Inovatyv's sustainability, green energy, and blockchain innovation commitment.

Brainstorming

Brainstorm creative design solutions to convey Inovatyv's unique message effectively.

Reality

Translate ideas into tangible design elements, blending blues and greens to symbolize sustainability.

Iterating

Conduct iterative testing and gather user feedback for a seamless user experience.

Testing

Iterative testing refines user experience through continuous feedback, setting a new industry standard for excellence.

Project Timeline

The timeline succinctly presents the project's evolution, illustrating its key stages from initiation to conclusion.

Logos

Still same, but different

A Refreshed Brand

Font Used

Space Grostek & Satoshi

With Space Grostek's sleek elegance and Satoshi's digital flair, our font combination embodies modernity and technological sophistication, aligning seamlessly with Inovatyv's innovative ethos in the blockchain landscape.

Space Grostek
Space Medium
Satoshi Regular
Satoshi Light
Colours

Beautifully Crafted

Our meticulously crafted color palette, featuring serene hues of blues and greens, embodies the essence of sustainability and environmental consciousness, seamlessly blending to create an inviting and visually captivating experience

Ilustrations

Photo-realistic

Logos

Still same, but different

Behind Curtain

Designers Desk

15+ Designs created

Our meticulously crafted color palette, featuring serene hues of blues and greens, embodies the essence of sustainability and environmental consciousness, seamlessly blending to create an inviting and visually captivating experience

Developer's Desk

50+ Hrs spent developing

At the Developer's Desk, intricate algorithms and meticulous coding breathe life into visionary concepts. It's where creativity meets technology, shaping digital experiences with expertise and dedication.

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