Enabling our ocean coastal communities with a fully integrated tech solution for seaweed farming.
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Enabling our ocean coastal communities with a fully integrated tech solution for seaweed farming.
View Case StudySeaweed supply chains have been unfair for too long, Seaweed farmers grapple with payment delays, finance access, limited buyers, and unstable livelihoods, impacting their overall sustainability and well-being. Buyers struggle with finding verified seaweed farmers, ensuring consistent quality, obtaining traceability reports, and accessing environmental data.
Enabling our ocean coastal communities with a fully integrated tech solution for seaweed farming. Seaweed can be a sustainable solution to environmental challenges, a versatile ingredient, and a nutritional powerhouse revolutionising and decarbonizing various industries. From enhancing culinary experiences to revitalizing skincare products, seaweed holds promise as a renewable resource.
Understand seagreen's core values and goals for website redesign to align effectively.
Define design goals emphasizing seagreen's sustainability, green energy, and blockchain innovation commitment.
Brainstorm creative design solutions to convey seagreen's unique message effectively.
Translate ideas into tangible design elements, blending blues and greens to symbolize sustainability.
Conduct iterative testing and gather user feedback for a seamless user experience.
Iterative testing refines user experience through continuous feedback, setting a new industry standard for excellence.
The development process spanned several months, with ongoing iterations and
enhancements to meet evolving business needs and address feedback from stakeholders.
The initial phase of this project entailed meticulously crafting a distinctive brand identity through immersive brand workshops, designed to encapsulate the project's core values, mission, and unique offerings.
Seagreen embraces a color palette consisting of four primary hues that define its brand identity. The prominence of each color swatch on the right reflects its usage frequency. Brand Color #24A790, Secondary Colors #03796A and #D4ECE8 serve as foundational elements, while Accent Color #FB903D adds vibrancy and emphasis to highlight key elements
Seagreen's consistency and style are paramount in our branding approach. SF Pro Display serves as our primary font, lending a sleek and modern aesthetic to our website, print materials, and social media presence. For special headings in print, promotions, and events, we opt for Dream Avenue, infusing personality and distinction into our messaging.
Our website design and development services encompass a seamless fusion of creativity and functionality. From captivating visuals to intuitive user experiences, we craft digital solutions that elevate brands and drive results
We began by defining the website's structure and content organization, creating a clear information architecture to guide users seamlessly through the site.
Using Figma, we translated the information architecture into high-fidelity designs, meticulously refining visual elements, typography, and imagery to embody the brand's aesthetic and messaging.
After finalizing the designs, we developed the website using Webflow, incorporating animations for enhanced engagement. Through iterative testing and refinement, we ensured optimal performance across devices, leading to a successful online presence.
Despite their importance to the global economy, coastal communities are often among the most vulnerable and critically underserved. These communities have historically depended almost exclusively on fishing for their livelihoods. Seaweed presents a unique opportunity to stimulate economic growth, foster employment, and support the development of coastal communities. By responsibly utilising seaweed, we can create a future where our needs are met while safeguarding the environment.
Unleashing The Potential Of
Blockchain for Sustainable Solutions
